Laurence Minsky is an author renowned for his expertise in brand development, marketing, and communications, evidenced by his strategic and creative leadership in both professional and academic circles. He is the co-author of Global Brand Management: A Guide to Developing, Building & Managing an International Brand, Audio Branding: Using Sound to Build Your Brand, and The Activation Imperative: How to Build Brands and Business by Inspiring Action, as well as the author of How to Succeed in Advertising When All You Have Is Talent. Minsky serves as Professor and Director of Graduate Programs in the Communication Department of the School of Media Arts at Columbia College Chicago and is a frequent industry speaker and consultant.